Product Explainers

Explainer videos that turn complex products into clear buying decisions.

Screen-recorded walkthroughs, animated product demos, and SaaS explainers edited to convert prospects - not just explain features.

48h

Turnaround on standard explainer edits

3

Length variants delivered per production

150+

Product videos delivered for SaaS clients

30s

Average attention window we design every video around

How We Make It

Brief to final cut. Six steps.

Brief
Goals, audience & key message
Script
Tight copy — every word earns its place
Voiceover
Professional VO recording
Storyboard
Frame-by-frame visual plan
Animation
Motion, design & sound design
Delivery
All formats, ready to publish
The Storyboard

Every frame planned before a single pixel moves.

We sketch every scene before animation starts — so you approve the story, not just the style.

Frame 1Hook — The Problem
?

Open with a relatable pain point

Frame 2Title Card

Brand + product name reveal

Frame 3Solution Reveal
Before

Before → after, instantly clear

Frame 4Key Features

Simplify — one idea per frame

Frame 5In Motion

Animated graphics & transitions

Frame 6Call to Action
Try it free →

One clear ask — drive conversion

What You Get

Everything in your product explainers subscription

Screen recording editing

Clean, annotated screencasts with zoom highlights, cursor tracking, and smooth pacing that keeps viewers focused on what matters.

Voiceover integration

Sync, clean, and balance your VO to broadcast quality - regardless of the microphone used.

Motion graphics & callouts

Animated arrows, highlights, and text callouts that guide the viewer's eye to the right element at the right moment.

Product UI B-roll

Supplementary footage of your product in context, cut in to show real-world usage alongside the demo.

Branded intro & outro

Professional open and close that reinforces your brand before and after the product story.

Captions & subtitle tracks

Full captions and optional translated subtitle tracks for global product audiences.

Multiple length variants

A 2-minute full explainer, a 60-second social cut, and a 30-second ad variant - all from a single production.

Chapter-structured walkthroughs

Long-form product tours with navigable chapters for documentation pages and onboarding flows.

How It Works

From brief to delivered in 48 hours

01

Submit your recording & brief

Share your screen recording with a brief explaining the audience, the key message, and what action you want viewers to take.

02

We edit, annotate & animate

Your editor builds the paced edit with motion graphics, callouts, and VO integration within 48 hours.

03

Review, refine & publish

Leave time-stamped feedback. We implement changes and deliver all length variants in your final package.

Who It's For

Built for teams who move fast

SaaS companies

Turn your product into a story prospects want to watch. Reduce support tickets and increase trial conversions.

Early-stage startups

A professionally edited explainer video does more for investor pitches and landing pages than any slide deck.

B2B product teams

Document features, onboard users, and announce updates with consistent, professional video output.

Marketing agencies

Add product video production to your service offering without in-house editing capacity.

FAQ

Common questions about product explainers

Do I need to provide a script?

Yes - a script or detailed brief is required. If you don't have one, we provide a scripting brief template during onboarding that takes 20 minutes to complete.

What's the ideal length for a SaaS explainer?

For landing page use, 60-90 seconds performs best. For onboarding and documentation, 2-5 minutes with navigable chapters. We deliver variants for all contexts.

Do you offer voiceover recording?

We don't record VO in-house, but we can recommend vetted voiceover artists, or work with your team's recorded audio.

Can you animate from scratch, or only edit existing footage?

We edit and enhance recorded content. Motion graphics, callouts, and animated elements on top of recorded footage are fully supported. Full 2D/3D animation from scratch is outside our scope.

Can we use the same video for paid ads?

Yes - your short-form variant is formatted for paid social (Meta, LinkedIn, YouTube Pre-Roll) with CTA slates and platform-specific ratios on request.

Ready to start?

Get your first video back this week.

Book a 20-minute discovery call. We'll match you with the right editor, confirm your format and volume, and have you onboarded within 48 hours.